Evergreen content is the compound interest of social media: it keeps bringing reach, saves production time via repurposing, and builds authority. Below you’ll find 20 post ideas you can use in any niche—plus hooks, CTAs, and format tips—so you always know what to publish.
How to use this list (fast)
- Aim for HOOK → VALUE → CTA in every post.
- Mix 3 buckets weekly: Foundational education, Proof & trust, Engagement starters.
- Repurpose winners into other formats (short video ↔ carousel ↔ blog).
20 Evergreen Content Ideas (with prompts & CTAs)
- Step-by-Step How-To
- Hook: “Stop scrolling—do this in 3 steps.”
- Prompt: Explain how to [task] for beginners in 3–5 steps, plus one common mistake to avoid.
- CTA: “Save this for your next [task].”
- Works as: Short video, carousel, blog snippet.
- Checklists & Cheat Sheets
- Hook: “Your 10-point pre-launch checklist.”
- Prompt: List essential checks before [scenario] with tick boxes.
- CTA: “Comment ‘CHECK’ to get the printable.”
- Myth vs. Fact
- Hook: “Myth: [bad belief]. Fact: [truth].”
- Prompt: Share 5 myths newbies believe about [topic] and what’s true.
- CTA: “Which myth got you once?”
- FAQ Carousel
- Hook: “You asked. Here’s the answer.”
- Prompt: Answer 5 common DMs about [topic].
- CTA: “Drop your next question below.”
- Before/After (Show the process)
- Hook: “From [state A] to [state B]—what changed.”
- Prompt: Show the transformation and 3 actions that caused it.
- CTA: “Save for when you hit [pain point].”
- Mini Case Study
- Hook: “How [persona] achieved [outcome] in [timeframe].”
- Prompt: Story arc: goal → obstacle → action → result → lesson.
- CTA: “Want the template? Say ‘CASE’.”
- Common Mistakes to Avoid
- Hook: “Stop doing this—#3 costs the most.”
- Prompt: List 5 costly mistakes and what to do instead.
- CTA: “Tag someone who needs #2.”
- Definitions & Glossary
- Hook: “What does ‘[term]’ actually mean?”
- Prompt: Define the term in 2 lines, then give a concrete example.
- CTA: “Save to your glossary.”
- Tools You Actually Use
- Hook: “My 5-tool stack for [use case].”
- Prompt: Explain when to use each tool and one caveat.
- CTA: “Comment ‘TOOLS’ for the list.”
- Templates & Swipe Files
- Hook: “Steal this template.”
- Prompt: Provide a fill-in-the-blanks caption/script/template for [goal].
- CTA: “Save & reuse next time.”
- AMA (Evergreen Edition)
- Hook: “Ask me anything about [topic].”
- Prompt: Invite questions; answer the top 3 in comments or a follow-up post.
- CTA: “Start with ‘Q:’ so I can find it.”
- Research-Backed Insight (Plain English)
- Hook: “Studies show [counterintuitive takeaway].”
- Prompt: Summarize one study in 4 bullets: what, who, result, so what.
- CTA: “Want simple breakdowns like this weekly?”
- Frameworks & Mental Models
- Hook: “Use the 3C framework: Capture → Clarify → Create.”
- Prompt: Share your named framework and one live example.
- CTA: “Comment ‘3C’ if you’ll try it.”
- Behind-the-Scenes Workflow
- Hook: “Idea → publish in 45 minutes.”
- Prompt: Show your workflow and one speed-up tip.
- CTA: “Want my checklist?”
- Timeless Principles / Rules
- Hook: “5 rules that never get old.”
- Prompt: Principle → one-line reason → micro-example.
- CTA: “Which rule do you bend most?”
- Origins & History
- Hook: “Where did [practice] come from?”
- Prompt: Short origin story with one lesson we still use.
- CTA: “Save for trivia day.”
- Curated Best Practices
- Hook: “10 best practices for [topic] that hold up.”
- Prompt: Bullet the practices, each with a one-line ‘why’.
- CTA: “Add #11 in the comments.”
- Quick Wins (60-Second Tips)
- Hook: “Try this in the next minute.”
- Prompt: One actionable micro-tip with a quick demo.
- CTA: “Come back and say ‘DONE’.”
- Community Spotlight / User Story
- Hook: “Creator of the week: [handle].”
- Prompt: Feature their story, what they did right, and one takeaway.
- CTA: “Want to be featured? Share your goal.”
- ‘Start Here’ Guide (Pinned)
- Hook: “New here? Start with this roadmap.”
- Prompt: Map the first 5 posts a newcomer should read/watch.
- CTA: “Pin and update quarterly.”
The Evergreen Content Matrix (what to post × how to format)
| Objective → / Format ↓ | Short Video | Carousel/Album | Single Image/Graphic |
|---|---|---|---|
| Educate | 60-sec how-to, myth vs fact | Checklists, FAQs | Definitions, frameworks |
| Build trust | Case study, BTS | Before/after sequence | Testimonial quote |
| Engage | AMA invite, quick win | “Mistakes” list | Poll / this-or-that graphic |
Repurpose once, publish many
- Record once (short video demo).
- Transcribe → turn into carousel (steps or checklist).
- Extract quotes → single graphic.
- Expand into blog/email with extra context.
- Compile 4–6 posts → monthly recap.
Measure what matters (evergreen KPIs)
- Saves & Shares: strongest signals of long-term value.
- Profile visits from evergreen posts: shows topic–audience fit.
- Comments with questions: fuel your next FAQ or how-to.
- CTR on resource links: validates usefulness.
Pro tip: Tag posts by idea (#howto, #myth, etc.) so you can compare like with like.
Copy-paste hooks you can reuse
- “Bookmark this before your next [task].”
- “You don’t need more time—you need this 3-step process.”
- “If you’re stuck at [pain point], try this.”
- “The biggest mistake in [topic]? It’s not what you think.”
- “I tested it so you don’t have to—here’s what works.”
7-Day Evergreen Posting Plan (plug-and-play)
- Mon: How-to (video)
- Tue: Checklist (carousel)
- Wed: Myth vs Fact (graphic)
- Thu: Case study (carousel)
- Fri: Quick win (video)
- Sat: Community spotlight (image + caption)
- Sun: ‘Start here’ guide (pinned carousel)
Final tip
When a post gets saves + comments within 24–48h, repurpose it into at least two more formats that week. Evergreen is a system, not a one-off. Keep shipping, keep compounding.